Yacht Week • Case Study

Fighting the mundane bucket list, one yacht at a time

Convincing American and Australian 20-somethings to take the trip of a lifetime with British experience provider Yacht Week 

Founded in 2006, ‘Yacht Week’ has hosted more than 100,000 people from around the world on their world-famous flotilla sailing experience. Many are those who want to experience the floating festival – but renting a yacht is not only expensive but requires 8 friends to sync their holiday calendars. As such, creating long decision times and a complicated marketing journey.

 

Paid Management • Content Strategy • 
Social First Content

Hard to find an agency that tells it how it is. No bullshit, full transparency. Spekk has transformed the way I view working with agencies

Nik Valentine • CMO, Yacht Week

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