Campaign Strategy & Development
Hunza was born before the time of social media. A time where style wasn’t defined by filters and trends weren’t defined by ‘likes’.
As Hunza G had never run online ads, we needed to be very careful to not dilute the prestigious brand image and stay authentic to their heritage.
But we also recognised an opportunity.
We combined:
Their position
as an icon & the power
of nostalgia
+
The storytelling potential
of modern platforms.
So we developed Hunza G’s first ever
paid social campaign,
‘The Classic’
It was a central theme that allowed us to create a wide range of content that told the story of an iconic swimwear brand, ‘40 years in the making’.
This then gave us the very credible backdrop to release product focused content centred around their latest ranges…
Bridging the gap between past and present and driving sales straight through to hunzag.com
Using this messaging framework and funnel-stage approach allowed us to take the viewers on a journey.
Establishing brand awareness and credibility in the first stages, then giving them the opportunity to buy into Hunza G once they were engaged.
Bringing the original Crinkle cut swimwear to new audiences in new places.
We were beyond happy with the creative output.
Stephanie Richardsson •
Head of Marketing, Hunza G